Can you have an effective Social Media marketing plan?

Social Media (SM) marketing is beginning to explode in many industries, do you know about yours? If you are unaware of any SM marketing within your industry then you could be on the cutting edge of this revolution. SM marketing is in fact separating itself from traditional search engine optimization (SEO) because it deals directly with both your current customers and prospects.
Here is the main difference between SEO and SM marketing. SEO is targeted to growing you business through search rankings, where as SM marketing is targeting existing clients and customers. All business owners know that it is always a numbers game, with SM marketing it strengthens your existing clients to ensure a solid foundation moving forward. SEO is great to attract new clients, however if you provide great customer service already, SM marketing is a fresh strategy to maintain and grow your business.